Smith Design creates strategy-based visual solutions for leading consumer brands. The studio's core competency is brand identity and package design. They provide a wide range of services including strategy & positioning, structural and graphic design, promotional design, sales materials, POP, corporate identity and interactive design. Their clients include Unilever Foods, Rubbermaid, Hain Celestial Group, DCI Cheese, Discovery/Planet Green, Johanna Foods, Bartons Chocolates, among others.
I've had the pleasure of knowing the talented and friendly folk at Smith Design. Their work for national brands is class-defining and truly sets the standard for design excellence in consumer branded products.
UPDATE:
In response to some comments on this post, I'm adding some facts and background to clarify.
Smith Design has been creating and updating brand identities for long-established brands for over 30 years. Their work has impacted household names like Popsicle, Skippy's peanut butter and Breyer's ice cream. Keeping these identities fresh and relevant is not a simple design challenge. Not too many studios in the US are capable of the strategic and design skills required to satisfy the needs of brands that have been around for decades, with enormous brand equity behind their 'looks'
Our products are packed full of fairly traded butters, exotic oils, local produce and home grown ingredients and are deliciously scented with blends of pure flower waters and essential oils.
Our soaps contain goats milk from our Anglo Nubians, Mitzu and YumYum and the palm oil used is Prep TM Palm which supports sustainable palm production through the GreenPalm programme
Kenton Athletics is a new brand of natural men’s body care products created from scratch by founder Kenton Shirk. The company is based in Providence, RI and currently features one main product, their 2 in 1 Body & Hair Wash product available in three different formulations (Surf, Mountain & Trail blends).
The Body & Hair Wash is plant based, biodegradable and derives its fragrance from essential oils. Each blend has a unique clean fresh scent that is not over powering and follows the theme of the blend i.e. Trail Blend is a woody scent, while the Surf and Mountain blends are clean and fresh.
“The target market is active and health-conscious individuals. The product is particularly popular with men and teenagers because there is not a lot of natural body care options available for them,” said Shirk.
The Surf blend is the most popular scent so far with consumers according to Shirk
