Armani Exchange Fashion Styles Wallphotos
>> Thursday, November 4, 2010
Armani Exchange and 944 magazine presented what they called the Neon Carnival, a Saturday night party that began around 11 p.m. outside at Tradition Aviation, a private airport in Thermal, California, about eight miles from the festival grounds. In addition to the rides and games, there were eats from Chipotle and Fatburger, and tunes spun by DJs Devin Lucien, Jesse Marco, and DJ Politik for dancing on a central dance floor surrounded by booth seating. Armani Exchange marked the launch of its limited-edition Neon sunglasses, available as prizes at game stations.
The Armani Exchange is looking to change their signature logo, which has represented the brand for its 17 years of business. The new logo is looking to embody the brand’s provocative imagery and youthful appeal, launching a stronger symbol it hopes will stand out in various settings, such as storefronts, ads, shopping bags and labels.
