>> Sunday, November 21, 2010
The growth of the new media industry has signaled an array of changes for the magazine industry. Although at first the expansion of the internet seemed detrimental to the print industry, as with the development of the web in the late 1990s magazine launches began to stifle and circulation dipped. The two forms of media have now learned ways to co-exist together and many magazines are now embracing this new form as and accompaniment to the print version. The fashion sector of the magazine industry is at the forefront of these changes, and many magazines now have online versions of their print magazine which is in altering the way the fashion magazine industry generates readership, advertisers and extra finance. To establish the ways in which fashion magazines are using new media forms I have looked at the websites for both some of the most popular and niche print fashion magazines, and assessed their content and design style.